About Us
Since 1993, PT. Griff Prima Abadi has been committed to developing high-quality and affordable fragrances and personal care products. Our extensive portfolio includes well-known brands such as Braven, Evangeline and Musk by Lilian Ashley, available in a wide variety of formats including Extrait De Parfum , Eau De Parfum, Eau De Toilette, Eau De Cologne, Deodorant Body Spray, and Deodorant Roll On.
Today, our products are widely distributed across Indonesia through leading national retail and modern trade networks, including Alfamart, Alfamidi, Indomaret, Indogrosir, Superindo, Lawson, Dan Dan, Circle K, Hypermart, Foodhall, and Farmers Market, as well as prominent pharmacy chains such as Century and Guardian.
Beyond our domestic success, PT Griff Prima Abadi has also expanded its presence internationally, exporting to markets across Africa, Asia, and the Pacific Islands. We continue to seek new international distribution partners to bring our brands to an even broader global audience.
Vision & Mission
To be a leading cosmetics company recognized for our commitment to high-quality, export-oriented products and the widest distribution network in Indonesia. We aspire to continuously innovate and adopt advanced technologies in our production processes, ensuring excellence and competitiveness in every product we deliver.
HR MANAGEMENT WITH INTEGRITY
We cultivate talent by prioritizing competent people, nurturing strong leaders, and fostering teamwork — all guided by our core value of integrity.
RELATIONS AND CONSUMERS MANAGEMENT
We build strong, long-term partnerships with our consumers and partners through consistent, reliable, and attentive service.
INNOVATION OF SUSTAINABLE
We foster a culture of creativity and continuous improvement. Our R&D team is committed to developing diverse, high-quality, and sustainable products.
EXCELLENT BUSINESS ETHICS COMMITMENT
We uphold respect, fairness, and integrity in every aspect of our business, fostering ethical relationships with partners, suppliers, and consumers worldwide.